There is a lot of saturation in the market now. One can easily make a website at a little cost to start a small business into established ones. The number of competitors is also increasing. Due to this reason, it is difficult to get noticed in the clutter. Here are five tips to improve your website’s ranking.
1. Know where you stand and content quality
The first step is to recognize your position, where you stand. You can’t fix anything unless you don’t know what is causing the problem. You can use Google Analytics to see which pages of your website are viewed by users the most and where you are lacking. You can track all the behavioral records of the users that also includes on which links or pages does a user lingers and when does he click away quickly.
To make your users stay on your web page for a long time, you should produce content that is rich in quality. The quality of content serves a purpose to increase user traffic and to improve the relevance of your website.
Think of tags, headlines and highlight phrases that might attract your user.
2. Content Updates
You must update your content regularly because search engines feel strong about the content you share. The content that is regularly reviewed is the best indicator of the relevancy of your site. Make sure that your website’s content is fresh.
3. Metadata tags
When you design your website, you should consider the Metadata tags such as Title Metadata, Description Metadata and Keyword Metadata.
The Title metadata is displayed on the top of your browser window. Among the three metadata tag it is the most important metadata tag.
Description Metadata is a description that the browser displays when your website is searched. It is like a window display for your website that encourages a user to enter your website.
Insert keyword Metadata which includes phrases that a user might use to find your page. There is a need to include a number of keyword phrases, but overdoing it is not an option.
4. Relevant links
Your website must have relevant links within its text. Don’t use vague links such as “click here” try something that gives a name of the destination a user would want to visit on your website.
5. Alt tags
It is important to use tags on your website to improve its ranking. The website must have alt tags for video and images media, or the alternative is text descriptions. The alt tags search your website’s page and locate it through these tags.