Social media marketers have to create interesting posts, interact with followers, and schedule posts for numerous social media platforms. Then again, keeping track of the results and estimating the ROI takes up even more time, giving social media managers little time to chalk out a strategy. As social media marketing and management gets more and more demanding, social media assistance tools and platforms are catching on. There is no one-size-fits-all answer to the question- what social media tool does your business need? among the various paid and free social media tools that are available in the market today, there are a number of factors such as the nature of the industry, services, products, lead generation principle and such that determine which social media tool would be apt for your business. Here’s a list of the 6 best social media management tools.
Let’s face it, your social media fans will only follow you, like and share posts if they find it interesting. Researching and curating content however takes up a good amount of time. If you do not have the time to keep a tab on the trending posts on all social media platforms, it is better to delegate the task to someone else. Swayy is one such app that helps users by analyzing content that are being shared across the web, and giving recommendations on what classifies as interesting content which you could share on your social media page. It simply requires you to connect your Facebook, LinkedIn and Twitter accounts to it, so you get suggestions.
Ask any digital media or social media marketer and he/she will tell you that Hootsuite is one of the first resources that comes to mind when you think social media scheduling and managing tools. You can schedule posts on Facebook, Twitter, Linkedin and other platforms with Hootsuite. There are both pro and free versions, the former offering more analytical and customization options than the former.
ViralWoot is a platform that helps your Pins get noticed, for free. Once you sign up, you are given 50 seeds, which are used up every time your pins are promoted. The good thing is you do not have to pay to get more seeds, as the general free-trial principle would unveil online. You can get more seeds by simply re-pinning posts from other users. ViralWoot basically involves promoting each others’ Pins, so everyone gets more re-shares and more followers along the way.
4. Social Flow
There are many social media tools in the market today that can schedule posts to your time of liking, but Social Flow does it a little differently as it takes it a step further. As more and more social media marketers are on the lookout for predictive analysis tools today, Social Flow certainly manages to pique their interest. The tool specializes in optimizing the publishing of posts by evaluating and breaking down big data to figure out when is the best time to publish the post.
The analysis is used to predict when the posts will get a good response from the audience. The reason this works is because it pins down exactly what many businesses are doing wrong today; although businesses are going all out by posting and re-sharing content consistently, posting at the wrong time means that the content may receive little to no views, comments, or shares. The tool indirectly helps in making businesses’ social media efforts productive by enhancing the conversion and engagement rates.
If you want to delve deeper into Twitter analytics you may want to consider SocialBro. It allows user to keep a tab on people who unfollow/follow them, keywords used by followers and other statistics. SocialBro is a free platform for users with 5000 or lesser contacts on Twitter. Users can also choose among the various other plans that are spread across different pricing points, based on the strength of their audience. It can help users analyze and realign their social media marketing strategy accordingly to grow their audience circle and enhance their engagement rates.
“If This Then That” or IFTTT takes automation of social media accounts to a whole new level. The good thing about this social media tool is that it gives users a lot of flexibility in automating their social media activity. Users can instruct the tool to launch certain actions if a certain trigger is set off. The trigger can be set as anything like being tagged in a Facebook picture or receiving a re-tweet. The action can be anything like the picture post. It can also be set such that you receive notifications or send private messages to users when they follow you. The IFTTT takes various online channels as inputs, and gives marketers complete flexibility on how they automate their social media actions.
Hope you found these 6 social media management tools useful. Let us know what is your favorite social media management tool in the comment section below.