Google constantly updates and evolves their search engine algorithms, which in return encourages SEO specialists and any website creators to stay on their toes and keep up with the recent updates. Now that we are in 2017, Google have made it really important for SEO enthusiasts to look out for any trend that could effect search rankings for their desired keywords.
Having a business online and making it easily accessible to everyone is every website owner’s goal, which leaves companies trying to discover and adapt to any new trend or rule that Google introduces to their search engines.
Of course, the main purpose of SEO is to optimize your site for traffic and improve your site rankings. With this much traffic, sales and revenue increases, and your business boosts up. However, the process is not as easy as it sounds, because there are a lot of competition out there. Hence, to be able to rank well in Google search results, you must follow the most effective ways to master SEO and its magic.
Keep in mind that because Google keeps updating and improving their ranking algorithm, your blog posts might fluctuate from time to time. This is common, so don’t be shocked when you see your blog post dropping down in search results. When you first publish a post, it goes through what’s known as “Google honeymoon”. It’s the 24-48-hour period in which the post ranks higher in Google search index, then after 2 to 5 weeks it drops down. It is believed that this occurs so that Google can analyse the relevancy of your pages for those keywords. If your post gets traffic and visitors don’t click away, your post drop isn’t going to be significant. This tells Google that your post offers good value and answers the visitor’s’ questions.
In this article, we will look at the 7 ways you could improve your SEO and improve your rankings in 2017.
1. Optimize your website for mobile phones
The mobile market is huge and is growing constantly. In fact, Google is still planning on how they can improve the search experience for mobile users. According to a research, 79% of users use their smartphone and tablet devices to surf the net or shop online. Therefore, website owners are encouraged by Google to develop a responsive design that fits on all screen resolutions and device types. This means that visitors using any device can easily access the site, improving user experience and increasing the site’s loading time. Also, Google will penalize your site if it’s not mobile optimized.
To achieve full site responsiveness, it’s best practice to create a site using a content management system (CMS) such as WordPress, Joomla or Drupal.
2. Optimize for speed
Google really cares about how long your website loads up for. A website must load really fast in order to have a high ranking in the search engines. Keep your site relevant and don’t decorate it with heavy and ugly graphics. You can also setup a CDN for free for your site to reduce the loading times and improve overall performance.
Did you know, according to a survey 40% of visitors will abandon a website if the loading time takes more than 3 seconds? Now that you know, check to see how long your site takes to load up and fix it accordingly.
3. Focus on user experience
We are in 2017 and user experience should be on your top lists of design. There’s no point in spending weeks creating a site yet your visitors have trouble interacting with it, specially if you have a complex site. Thus, keep your site experience simple and don’t over complicate anything for the sake of design. Neglecting the basics of user experience will leave people running away from it increasing your bounce rate and your posts will hit rock bottom.
Furthermore, make sure your site has clear formatting and navigation menus. This increases visibility to search engines and the site gets better user engagement resulting in an increased trust flow of your site.
4. Have quality back-links
One of the major factors in determining ranking in the search engines is the back-links the site has. The more back-links a site has, the better it will rank. However, sometimes people go crazy about it and start buying hundreds of cheap back-links from Fiverr, thinking any back-link will do the job. After few weeks their site gets penalized and will take a long time till it starts appearing in Google search results. You should only build quality back-links and never ever spam your site with poor quality links.
5. Build with social media
This may or may not be part of SEO depending on who you talk to, but it’s a good social media marketing technique. With millions of people using social media on a daily basis, sharing your post, page or site with the world will give you more engagement and interaction.
It’s a good practice to use social media to interact and engage with your fans and customers and to promote your products and business. Social media gives you the best exposure to millions of people worldwide and your site will see a boost in visitors if you know how to use them properly.
6. Write quality content
They say content is king and it truly is. How many times have you visited a site that gives you rich and valuable information and you had that wow factor on your face? Well, do that for your site as well and you will see your site floating with visitors. One of the major factors in ranking higher on Google is rich, valuable and unique content. Avoid duplicate, pilgrimized or poorly written content at all costs, since these can see your site being penalized by Google.
7. Focus on quality rather than quantity
What makes a site successful is its quality. Quality is always a winner against quantity. Don’t be dazed by what you can buy from Fiverr for 5 dollars or any other website. Google is really good at detecting poor quality content or back-link. Also keep in mind that no one can guarantee your posts to rank higher on Google since they keep their algorithm a secret, so don’t be fooled by websites that claim a “guaranteed rankings and traffic”, most likely they are a scam and they just want your money. Reputable companies that provide SEO never promise guaranteed search engine rankings.
There are more ways to improve SEO but I think these are the main ones. Focus on quality, unique content and back links, share it with your fans on social media and track your visitors using Google Analytics, then analyse what works best for you. Follow the above tips and you will see an improvement in your SEO and search results.