Google did not become the world’s top search engine by mistake. Most Google employees are engineers and they are some of the best in the world. It is nearly impossible to trick Google into giving a website a higher rank for long. Such ‘black hat’ tactics will be found out in time and plugged.
Google also believes in continuous improvement. (It has to, if it wants to sustain its numero uno position, especially with all the competition around). So Google is always trying to make its service better, which cannot be said for most SEO professionals. Some analysts have gone as far as to say that SEO is dead.
Does this mean there is no way now to get a high rank on Google? Fortunately, there are and there will always be. These tips work because they don’t try to con Google. Here is some more information on them.
1. Write unique content
The first thing to do to get a high rank on Google is write unique content. Content creation and curation has become an important marketing tool. Look at the number of companies that have sprung up to cater to this segment. Basically, good content works, because Google specializes in finding content and it wants to find good content.
2. Write good content regularly
If you want to bring people to your website, you have to provide them with compelling content. In fact, the best way to beat Google’s Penguin update is to write fresh content, regularly. If you can ensure that your content is compelling, useful and relevant, half your work is done. You can write about your offerings, your industry and market conditions. Ideally, you should post two new articles each week. If you can write more, do it but ensure that the content is relevant and unique.
3. Create backlinks to your website
Off-page optimization (or link building) is 80 % of an SEO campaign. It is concerned with three metrics.
• How many links are pointing back to your website?
• What text have you placed over the links?
• What kind of content (quality) have you placed on the page?
The more incoming links you create to your website, the better the response and better your website’s ranking on Google.
Read 11 Free Web Directories To Build Backlinks for free backlinking.
4. Guest blogging
Posting your links on other established blogs can also help you increase your rank on Google. The best way to do this is by guest blogging. Some websites have stringent requirements for content. If you can get your links posted on such blogs, it will give you better returns compared to other websites. Try to establish relationships with bloggers, reviewers, topic experts or anyone who is operating a website in your niche, so that you have a network. It will increase your chances of them referring to your content in their blogs and websites.
5. Make your website mobile friendly
One of the major effects of growing popularity of mobile phones is that more and more people are using smart phones to access the internet. As of October 2014, 64% of U.S adults had a smartphone. In France, more than 90% of the people used their smartphone to access the internet. Google is after all, a business and not wanting to be left behind its peers, it will soon begin penalizing websites that are not mobile friendly. This means, if your website is not mobile friendly already, you should do it right away.
You can read Why A Responsive Web Design Is Important for more information.
6. Remove low quality back links
Google supposedly penalizes websites with backlinks on spammy websites. The message is very clear- do not post on such websites. If you see your links on such websites, send the website a request to remove them. Some won’t comply but don’t worry. You can use Google’s Disavow Tool (you will find it on Google’s Webmaster Tools homepage) to remove them.
7. Use keywords
Keywords are words or phrases that people enter into Google’s search bar when they are looking for information. Find out the relevant words for your business and insert them into your articles, surreptitiously.
Put yourself into your potential customers’ shoes and think of some words they might use when they use Google to search for products or services you offer. If you are having trouble, you can look up the words on Google Trends. Try to use a single keyword phrase on one page (we are referring to word, not density). Do not stuff your articles with keywords because that might get you banned on Google.
You may have seen some writers placing links under keywords. It’s called a hyperlink. Choose the words that you use to place your links under carefully, because Google will look at those words to determine the quality of your content. Use links to emphasize keywords and don’t just place them anywhere in the article.
8. Use titles to frontline articles
A ‘Title’ is like a descriptive name. Google usually displays content using their titles. So if you don’t add a title to your content, it is not a smart move, because then very few people will click on such content. If it is appropriate, use the article’s keyword in the title.
Google is known to use more than 200 signals to determine the relevancy of a page. The ones listed in this article are some of the most important ones. Follow these tips and you will get a higher ranking for your website on Google.
You can read the 8 Basic Ingredients For A successful Website to make your website successful.