A mobile application becomes a necessary one for developing a small business and gaining great revenue. This is because of clients and customers who have become increasingly dependent on mobile phones. In recent years, a survey shows that people are moving towards the use of mobile internet.

Researchers say that mobile users will surpass desktop internet in the upcoming years. Hence, to improve small business effectively it is essential that they come up with an app that helps customers to have easy access towards their product and services.

Why Does A Business Need A Mobile App?

Mobile applications are generally needed to improve growth of a business. Having a responsive website alone is not sufficient since all the online activity continues to shift to mobile. So a Smartphone app becomes an important tool in marketing for small business owners, which also includes small firms.

It improves commitment with the dealers who boost repeated visits, allows a wide range of online transactions, including the deployment of loyalty cards, e-commerce transactions and push promotions. The applications enable the user to send announcements and deliver coupons that promote sales with the customers at a global level. It makes the customers provide speedy responses to the buyers as well.

These apps help build brands by giving a visual design that the customer observe. Many business people think that developing an app is still a difficult task due to investments. Most business owners don’t have the proficiency to develop the app by themselves. Many young companies are reducing their process of creating and testing mobile apps by making use of tools with a small investment.

Tools help the user in several ways like drag and drop option lets them develop their own apps, host them and collect usage data in a straight way. This approach is much faster and less expensive compared to others. Mobile apps can benefit us in attracting the clients, building a brand and speeding the sales.

Here are some features of a business mobile application that helps entrepreneurs shine well in their revenue.


Our universe is fully enclosed in the world of mobile applications. So, if a small business person develops a mobile app that is highly advantageous and functional, then there is a high priority that customers and clients will make use of the applications on their cell phones to get relevant information. Mobile apps are the correct way to develop the uniqueness of a product in the market.

Push notifications

One of the main benefits of a mobile app is that small businesses can use push up notifications. Using this, a business person can send messages to customers regarding discounts, offers, and deals. It is as speedy as other applications where users receive notifications within seconds of intimation.

So, the mobile app is an important one in developing small businesses and most importantly in gaining the consumer loyalty. The app can be used to send reminders, notify customers about new arrivals and offers, post comments on the internet and other social media sites, etc.


Mobile apps are appropriate in developing online traffic. A well-designed application helps in increasing incoming traffic to a business site. Besides, every person buying a Smartphone, it gives more profit in developing apps that can be viewed and used to gather information.


Generally, an application is designed to boost the sales of the enterprise. An efficient mobile application can flatten quick checkout for a purchase, which leads to increase in sales. Mobile apps provide the most comfortable way to surf and shop enabling the customer to do purchases from anywhere throughout the world. They can also choose to alert the customer to new events, deals, and products.


Mobile apps are a great way to create a social ring. It has share buttons that help in circulating more information on a large scale. Extensive sharing through email and social media websites are an exquisite way of gaining referrals.

A well-designed application helps in creating the loyalty of the customers as a user gets to share the information among friends and relatives. Hence, there might be a gradual rise in people using the app.


An investment gets useless if there is no traffic on a website. But mobile apps help to overcome this problem. The application helps in improving the amount of inbound traffic to a website which is used for promoting information and leveraging sales. Moreover, small businesses can benefit from this by improving the visibility to a large level among customers.

Compete in specific market

If small enterprises likes to compete with others in the market, they must have the ability to adapt the changes and uphold a strong presence on Smartphone apps. Business owners must understand how mobile apps help the business run better and implement internal apps to make the process run gently.

Social networking

Social networking helps in directing the customers to other platforms associated with the company. They even help the business persons in pertaining small business.


Business people can interact with the customers using push notifications, loyalty rewards, location alerts and easy to access payment systems.

Mobile CRM and sales support

Mobile CRM is a process which gives a wide range of capabilities that makes customer relationship management. You can keep an eye on contacts, firms, projects, emails, calendar and opportunities with mobile applications. This reduces the user to note down important details on old receipts and trying to recall straight from the memory. Business owners can save time that helps in insisting customer engagement. It even helps to level your strategy and ultimately build a sustainable growth for your business.

Mobile Geo targeting

Mobile geo-targeting become easier to target key users with specific locations and time saving through mobile apps. Businesses can send special offers to customers who are just near to the stores. Using this method, small businesses help in reducing spend, narrow focus, and deliver ads to the customers at a correct place.

Hence merging Geo fencing with text messages enables you to contact the customers who are near to the business.

Mobile payments

This enables small businesses to make use of credit cards and handles online business transactions through Smartphone. It helps to save time and it makes it easier for the customer to take payments in fraction of seconds. Another important fact is that mobile data can be integrated easily with other apps.

Mobile scheduling and reminders

Mobile apps help to schedule reminders which give more importance in buying. If users engage with service business such as saloon or exercise studio, then it helps the customer to sign up or make appointments for classes. For confirming appointments or classes and to send reminders, a user can make use of text messages.


Even though you may be an early adopter among your co-workers in mobile marketing, there is nothing stopping your competitors back from getting started. For these reasons, you must have some creative thinking and planning in your own way. In the old days, it was more complex for the developers to create any application.

But nowadays, it becomes easy for them to create a standardized application using tools in a couple of minutes. In addition to this, the investments are also liberal, that makes small firms to build an app easily. It is difficult to meet a business owner who regrets their decision in having a mobile app. So with all these features, creating your own mobile application is much easier compared to the old days.

Author Bio:

Anand Rajendran is CEO and Co-Founder of Zoplay.com, best PHP scripts development company located in India. Zoplay is a part of Casperon Technologies a leading social and mobile development company. I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development.


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