Google keeps updating and introducing algorithms. This gives birth to many speculations in the world of Search Engine Optimization (SEO). Every time a new update comes by, SEO specialists around the world have to face the music. They have to keep evolving and improvising to stay on top of their game. It almost seems as whenever a new update comes along it adds fuel to more SEO myths.
These myths can affect businesses adversely, as a myth can lead to an organization changing their policies and falling in to loss. It is better to be familiar with these myths and learn how to overcome them, in order to keep moving forward in the correct direction in the business world.
SEO – A little insight:
Search Engine Optimization is the name of a set of techniques which involve making a website or web page more visible in search results of a search engine. The results through SEO are often termed as natural, organic and earned results. In layman’s terms, it is the art of giving a website a higher ranked number in a search result. The SEO specialists design techniques to fight and achieve the top spot on search results.
Search Engine Optimization is very beneficial for businesses. It puts your business on the map. You can earn great profits through good SEO work. Alternatively you can suffer losses falling for false SEO myths and changing your marketing policies.
Search Engine Optimization Myths:
We care greatly for your business. This is why we bring you some of the most commonly known SEO myths, so you can avoid being affected by them. Through this piece, you will be able to see right through these myths and gain control of your SEO marketing.
Myth #1: Link Building is a Lost Cause:
Link building is a technique in SEO in which the number of high quality links pointing to a website are increased. This can get a website to rank highly on the search engine results. It is a great approach to enhance brand awareness.
A most common myth about SEO marketing is that link building is no good anymore. Due to release of Panda and Penguin algorithms and some later updates, the art of link building got rejected. This happened way back in 2010. It is a common understanding among SEOs that link building will blacklist you with Google, due to Google’s penalty policies.
When in fact, the light of this torch has not yet burnt out. You can still get boundless benefits from this technique and make your website rank high among the top results.
The trick is to use link building techniques in a genuine manner. If you try to spread spam and build links quickly, this will get you in hot waters with Google. However, smart and authentic link building techniques will definitely prove to be fruitful.
Myth #2: SEO is the solitary power that brings traffic to your website:
It is true that Search Engine Optimization will help your company achieve higher number of traffic. However, it will not provide revenue benefits to your company. Good SEO techniques will only drive the web traffic to your website, though your web content is what will make them stay. Referring to the great saying in web marketing business “Content is king”, the importance of the content can be understood. In order to get the customers to purchase your product, the on page experience needs to be extraordinary so that it can appeal to people.
Myth #3: SEO can be mechanized:
Automated SEO will do you no good but land you in trouble and put you on radar of negative attention with Google. It is true that there are some SEO tools that help you with managing, tracking and performing research for your projects. Though, they will not help you achieve higher rankings on their own. Mostly these tools are designed to offer best practice suggestions. You can get help and insight from them, but they will not get you ranked. You need to mix and match SEO tools with talented personnel in order to achieve the desired rankings with search engine optimization.
Myth #4 SEO makes you wait for no reason; PPC is the way to go:
It is not a false statement that PPC (Pay-per-click) brings you instant traffic results. PPC helps you gain traffic almost the exact same time as you post an ad for your website. On the contrary SEO takes more time to generate traffic as you first need to build your website’s authority and wait for the web traffic to start transferring to your website. SEO sure takes more time to get you a top rank, however, there is a bright side to it too. Listed below are some drawbacks of PPC, which you do not face with SEO marketing.
– You need to keep investing for web marketing through PPC. You pay on every click and the expenses keep increasing for your business.
– It is a common research that more web users ignore PPC ads and go for the organic SEO postings. Simply for the reason that they are more authentic.
– In PPC, you need to keep outbidding the competition to remain on the top spot. Your competition is also trying to outbid you at the same time, which puts you right in the middle of a vicious money draining circle.
So PPC keeps requiring you to spend more money, while SEO will get you increasing traffic without expenditures.
Myth #5: Content with unnatural amount of keywords will get more traffic:
All webpages have certain keywords. These are words that are used more commonly on a web page to get it highlighted in a web search. In order to get more traffic through keywords, content developers started to add unnatural amounts of keywords to the web content. This makes the content highly difficult to understand, lose flow, and pose a spammy look on readers. So it is important to get smartly handled content to gain more traffic.
Here we have busted the most commonly prevailing myths in the world of SEO for you. Stay aware of these myths and keep your business sailing towards top ranks. You can read the previous 6 most common SEO myths debunked.