The number of mobile devices that exist today as compared to 7 or even 5 years ago, is way too high to imagine. There are devices of various sizes and almost everyone has access to the internet through them. But with access to information through webpages, it was required that these webpages fit a variety screen sizes for best viewing and absolute exposure in an optimal way. Hence, Responsive Web Design was born. It basically is a programming that allows any website to fit and fill into the screen of any device, whether it’s a smartphone with a 4 inch display or a 24 inch desktop monitor. Let’s look at few reasons why responsive design is best advised for any website.
Read more: Why SEO is so important for your website
Saves costs and time
The conventional website had to be designed as per the medium, it was either a mobile version or a desktop version. Development and maintenance costs were involved for both of them. Each had its own team of developers and had to be designed to appear as per the medium. But with responsive design, although the cost of making a capable website is higher than conventional website, but it saved costs when it came to duplicating and developing the website for different mediums. Also, the maintenance costs involved in different websites were eliminated, since every device supported the website with responsive design. All in all, investing in a responsive webpage came to be the smarter choice.
It is a known fact that a majority of traffic over the internet now comes from mobile devices, and it is on a constant rise. The average internet consumer is now accessing information over the internet more and more through smart phones and tablets. In order to engage this traffic, websites have to be more device friendly and responsive design does just that. One size fits all medium is the most definitive approach and will be in the future of webpage designing.
Google recommends it
Responsive designing has been recommended by Google as an industry best practice, and how wrong can a company that owns 67% of the search market shares be? Reason being, having a single URL and HTML makes it easier for Google to organize and index content. Content on one URL can be shared and linked to, much efficiently and faster than content on varied media. Google is standardizing this because, if a link is shared on Facebook messenger through a mobile phone and the receiver accesses the link over their desktop, they will see a version of the original content that has stripped of a majority of its components, which degrades user-experience and a degrading user experience means that the viewer would want to go elsewhere, leading to a failure of SEO strategies applied over your website. So basically, Google advises that a single URL for all devices is the best option for optimal results.
On April 21, Google released a new mobile friendly ranking algorithm that was designed to penalize non responsive websites and gives mobile friendly pages a boost on Google search results. So making sure your website is responsive is very important.
If your website is specifically designed for desktop experiences, chances are that mobile devices might not be able to have the same experience or it might not even function. This directly affects conversion rates, because of the amount of mobile data consumers that exist today. According to recent researches, because multiple screen marketing strategies, consumers who saw an advertisement on TV, bought or at the least inquired about the same product on their tablets.
Responsive design allows developers to create layouts in such a way that the viewer gets to see exactly what they want efficiently. Heat-mapping software like Clicktale make it possible for them to understand what the visitor is attracted to most on your website and they can optimize the features of the site accordingly, by understanding the mobile user’s habits. According to ComScore, mobile devices account for 55% of social media consumption, so if your webpage is not functioning well or not designed for mobile devices then conversion rates will see a definite fall. Hence, responsive design is essential for increasing overall conversion rates.
In conclusion, responsive web designing is the way of the future. It can give you an edge over your competitors if used wisely. So make sure your webpage has what it takes to stay ahead and beat the competition.