We live in an era of smartphones and tablets, that can be used for every task we through at them. Nowadays, they have become so important in our lives that we can’t live without them. It’s also taking over internet surfing, from browsing the net, social media, watching videos and shopping online.
Because a lot of people are using their mobile phones on a daily basis, it’s really important for your website to be desktop and mobile friendly, it’s called responsive web design.
What is responsive design?
A Responsive design means that a website has been built to support all kinds of devices. Your website content and structure responds to the device’s size, so that it appears correctly and fits on the small mobile screen. If you look at a non-responsive website you will see that the whole website appears on your mobile phone. It looks exactly like how it appears on your desktop computer. It makes it hard to read and hard to navigate through the menus.
Why responsive design?
Because it’s recommended by Google and it’s preferred for SEO (Search Engine Optimization). If Google says throw your website from a bridge then you better do it. Seriously, Google has 67% search market share in 2003, which makes it the most popular search engine in the world. So, if Google tells you your website needs to be responsive then it better be.
The main reason why Google recommends a responsive design is so that it’s more efficient to crawl the site with its bots and then index all the site’s contents and have one URL regardless of the device, instead of having to crawl multiple versions of the same site. It’s easier for Google to organize the contents of the website with one URL.
Provides better user experience
Responsive design provides better user experience, so users won’t have to zoom and shrink the text or images to fit their screen size. Instead, all of the site’s content will adjust automatically according to the device’s screen size. This makes readability easier and more convenient.
Go with what Google recommends and what makes it easier for your users. People can’t live without their mobile phones, and if they can’t access your website from their mobile then they will leave, which of course it decreases your site’s traffic. Responsive web design provides a convenient experience for the user and it’s the best option for your mobile SEO strategy.